Inclusive Design Persona Cards

Angela, 34, Black, rents an apartment with her partner. Works remotely as a UX researcher and uses ASL as her primary language.

Priya, 52, South Asian, owns a home in a suburban neighborhood. A self-employed accountant who wears hearing aids and manages her own books.

Darius, 27, Black, lives in a shared apartment near a busy transit hub. Commutes daily and manages his freelance invoices on his phone between stops.

Pam, 38, Middle Eastern, rents a home with her two children. Managing Long COVID symptoms while running a small online resale business from home.

Sam, 45, white, owns a condo and works two jobs. Files taxes independently but finds dense financial interfaces difficult to navigate under stress.

Tomasz, 19, white, lives with his parents in a rural area. Recently started a part-time job and is setting up direct deposit for the first time.

Rosario, 71, Latina, lives alone in a senior housing community. Her daughter helps with finances, but Rosario wants to manage her own accounts independently.

Kofi, 40, Ghanaian American, rents a market stall and works outdoors. Uses his phone to invoice customers and check his business account throughout the day in direct sunlight.

Nadira, 33, Somali American, shares a phone with her spouse. Uses an older Android device to manage household finances and file taxes for their small family business.

Marcus, 22, Black, lives in a college dorm on financial aid. Managing photosensitive epilepsy while navigating student loan and financial aid platforms independently for the first time.

Camille, 51, white, owns a home and cares for an elderly parent. Completes financial tasks late at night after long caregiving days, with limited energy and focus.

Marisol, 24, Latina, lives in a rural mobile home with inconsistent internet access. Manages her household budget on a prepaid phone with a limited data plan.

Clarence, 58, Black, rents a house in a rural community. Left school early to support his family and now uses mobile banking to manage his income for the first time.

Ifeoma, 44, Nigerian British, owns her home with her husband. A nurse who manages chronic migraines and needs to complete financial tasks quickly between shifts.

Yuki, 31, Japanese American, rents a studio apartment. A graphic designer who experiences vestibular migraines and avoids animation-heavy interfaces when symptomatic.

Ernie, 48, Chinese American, owns his home with his family. Navigates financial products primarily in English, his second language, often under time pressure.

Aaliyah, 29, Black, lives in a transitional housing program with her toddler. Often uses her phone one-handed while managing her child and household finances simultaneously.

Hyun-ji, 36, Korean American, rents an apartment with a roommate. Broke her dominant wrist and is using voice control to manage her finances during recovery.

Elizabeth, 41, white British, rents a flat in London. Works in tech and manages generalized anxiety, especially when navigating financial products with unclear consequences.

Simone, 35, Black, rents an apartment and works as a freelance writer. Manages bipolar disorder and needs financial interfaces that support both high-energy and low-energy days.

Tariq, 30, South Asian, rents a room in a shared house. Starts financial tasks regularly but rarely finishes them, especially during low-motivation periods.

Devon, 26, mixed race, lives with family while saving to move out. Avoids financial platforms that feel urgent or overwhelming, often abandoning tasks mid-session.

Ray, 47, Native American, lives in supported housing during recovery. Managing finances again after years away and needs calm, shame-free product experiences.

Julianna, 39, white, owns a small accessible farm with her partner. Manages a business with ADHD and relies on structured, low-distraction tools to stay on task.

Maya, 28, South Asian, rents an apartment and works as a software engineer. An Autistic professional who values predictable, literal interfaces and dislikes unexpected UI changes.

Kwame, 17, Ghanaian British, lives with his family in social housing. Preparing to file his first tax return and struggles with dense text-heavy financial forms.

Kim, 43, Egyptian, rents an apartment. Living with a chronic pain condition that flares unpredictably, making short, efficient digital tasks essential on difficult days.

Nandita, 46, South Asian, owns her home and works part-time. Managing ME/CFS alongside her career and needs financial tools that require minimal energy to complete.

Victor, 55, Ukranian, owns a home and runs a small landscaping business. Uses voice control and adaptive keyboards daily after losing his right hand in a combat injury.

Hana, 67, Japanese, lives in a retirement community. Managing rheumatoid arthritis that makes touchscreens and small targets difficult to use accurately.

Isaiah, 32, Black, lives in an accessible apartment with his partner. Uses switch access and eye tracking to manage his personal and small business finances independently.

Gloria, 64, Black, lives with her son after a stroke. Regaining independence in managing her finances and needs simplified language and icon-supported interfaces to navigate confidently.

Meena, 24, Syrian, lives with their parents. Managing a stutter that affects voice recognition tools, requiring reliable text-based alternatives for all interactions.

Lucy, 60, white, owns her home and runs her own consulting business. A Blind professional who navigates financial platforms daily using JAWS and a refreshable Braille display.

Harold, 78, Black, lives in subsidized senior housing. Post-cataract surgery recovery has made screen glare and low contrast text temporarily painful and difficult to read.

Brendan, 23, Irish American, rents a shared house with college roommates. Has red-green color blindness and frequently misreads financial status indicators that rely on color alone.

Adaeze, 61, Nigerian, owns their home and runs a catering business. Managing progressive peripheral vision loss and relies on centrally placed content to navigate financial tools.

Mei, 72, Chinese American, lives in a senior apartment community. Uses screen magnification and high contrast settings to manage her own finances with minimal assistance.

Amara, 37, West African, owns her home with her husband. Recovering from laser eye surgery and using a screen reader independently for the first time to manage household finances.

Soren, 49, Danish American, rents an apartment and works as a freelance editor. Managing central vision loss that makes peripherally placed alerts and error messages easy to miss.